Web Design, SEO, and Video Services
4 Great Marketing Tools To Let More People Know About Your Business

At Liquid Amber Media, we push the boundaries of what’s possible and utilize innovative technologies to build sleek, modern websites. However, we believe that website creation is about more than just pretty pixels – it’s about strategy. Today that strategy is made easier with various great marketing tools created to gain exposure for your business, because of course potential customers can’t become actual customers if they can’t find you.

So let’s take a look at a few marketing tools that can help you in your efforts to become more visible.

Facebook Instant Articles & Google AMP Articles

Instant and AMP articles are mobile-specific versions of news or blog posts that display as much as 10 times faster than the standard mobile web. While you may think such articles don’t apply to your business, it is incredibly important in terms of SEO for your company to integrate and manage a blog and people tend to be more inclined to read things that load quickly.

Marketing Tools - Facebook Instant Articles

But besides the quick load times, instant articles provide more and easier opportunities for your articles to be shared and Google gives preference to pages with an AMP version in mobile search results.

As a bonus, both Facebook and Google allow you to inject ads into the articles for a little additional income.

Browser Push Notifications

My favorite new technology comes in the form of browser push notifications. Imagine your special company-sponsored event starts soon and you’ve made your standard marketing push with eblasts and social media posts, but you’re afraid people may have forgotten about it.

That’s where push notifications come in. With a few tweaks to your website, visitors can register to allow notifications from your business to come through on their web browser or mobile phone. You can send out a quick event reminder a few hours before the event and users will receive a prompt on their phone or computer.

Marketing Tools - Browser Push Notifications

Or say you are releasing an awesome new product or having a flash sale and you want to let everyone know—push notifications put the information right in front of the user, no matter where they are. This tool is so great that you can schedule when to let notifications release and receive real-time stats with click-through rates and other user information.

Local SEO

Okay, SEO is nothing new. However, it is being used in different ways to drive better results in listings for your city or neighborhood.

Searching in Google for a private contractor or car service shop will result in a list of contractors or service shops in your local community. So, local search happens spontaneously—right? Well in order to give a high ranking, Google needs to know the exact location of your business and what type of business you provide.

Local SEO tools provide Google and other search engines with the exact information they need to show your company website in local search results.

Rich Snippets and Rich Cards

Not only is getting your business to rank high in local listings a major priority, but having your website search results display as prominently and visually appealing as possible is also very important. The more your website’s search results stand out on a search results page, especially on mobile devices, the more likely it is that users will actually get to your website.

Schema markup gives your website a chance to showcase some very enticing search results and the opportunity to grab the majority of click throughs.

Rich Snippets show extra information such as product reviews, prices, TV and movie details, event details and so on under the standard listing results after a search.

Marketing Tools - Rich Snippets

Rich Cards are similar, but for mobile devices.

Marketing Tools - Rich Cards

So there you have it, 4 marketing tools you can start using RIGHT NOW to improve your online presence. Ready to get started? We can help. LET’S TALK!

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8 Simple Signs You Need an Innovative New Website

It can be hard to face the fact that you need to invest time, energy, and money in a new website for your business. Keeping cost-savings in mind, it is easier and really tempting to stick with the website you already have with the thought of “well, it’s worked okay so far.” However, this view may be counterproductive and you may be turning away potential customers without even realizing it.

A potential customer will make a snap judgment about your website, and therefore your business in just 7 seconds. That means you have only those 7 seconds to grab attention and impress. What does your website say about your business?

Here are a few alarm bells you should be looking out for. If more than a few of these are familiar, then you may need to consider a website redesign.

First are technical clues…

Your website is difficult to navigate

This is a huge problem. Just because you know where everything is doesn’t mean everyone else does. A significant sign that important information may be too hard to find on your website is receiving frequent questions from customers about where to find something.

If in doubt, simply ask a friend or relative to check out your website and find bits of information (don’t help them). Watch them do it and you may be surprised at how differently people view or navigate your website.

Most people are more likely to give up or try another company if they can’t easily find what they are looking for. Quick wins are having a menu visible on each page and making sure all your links work.

Your website is too slow

A slow website is very frustrating for customers, especially when being viewed on a mobile device. In general, if each page takes longer than about 5 seconds to load then you probably need to make some adjustments. It’s possible that you may just need to run some updates or compress some files but in some cases a complete website redesign is required.

Your website isn’t mobile responsive

Smartphones and tablets are so widely used now that having a website which doesn’t render nicely on these devices is the equivalent of tossing money in the trash.

Not on is a website which is not responsive difficult for customers to navigate from a mobile device, but it also will not appear in mobile search engine results pages. You won’t even be in the race for business from a mobile device.

You need to add new functionality to your website

You may need to make a major change like adding Ecommerce functionality (the ability to process transactions) or something more simple like a map. Whatever the change, you should check your current options before just adding the extra element to your existing website. The options available with your current design may not be the best ones and a redesign might actually work out both easier and sometimes cheaper.

If your website is a bit old, you may also not have the newest range of technical components which are optimized for search engines—once again taking you out of the race for search engine results.

…and then there are visual clues…

Your website looks differently than your other company merchandise

If the design of your current site doesn’t match the way your brand is represented elsewhere, then it’s really important to change that and have a consistent visual message. Whether you’ve change your logo, color scheme or font—it’s essential that this change is reflected across every way in which you interact with customers, especially your website.

Your target customer has changed

As your business grows, your target customer may potentially change as well. If you begin to target a different type of consumer, you may need to consider the voice or tone you are using in the text on your website and also the color scheme which might better appeal to them.

Your website looks shabby next to your competitors or it’s more than a few years old

While of course you shouldn’t simply copy everything the competition is doing, if they have a fabulous new website with a lot of innovative features and yours has any number of problems then you may lose out on some customers to their gain.

The frequency at which a website should be refreshed does vary from industry to industry. If your website is regularly accessed by customers then a fresh, sleek design is of more importance. However, as a rule—what looked good 3 years ago is likely outdated now.

…and finally there is evidence you shouldn’t ignore.

You website traffic is static or declining

If fewer visitors are accessing your site or you have a high bounce rate (visitors view then leave your website quickly), then it’s time to investigate. Your first step should be to check through the technical and visual clues we’ve mentioned.

When your website is the first interaction a potential customer has with your brand, as it often is, a good first impression is imperative. Ultimately a great first impression is frequently the difference between a sale for you and a sale for your competitor.

If you notice issues with your current design and you’re ready to move forward with a fresh new website or free consultation, contact us today and we’ll be more than happy to help.

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By admin